We drive the end-to-end strategy through understanding our customers and partners to build the future of e-commerce. These teams leverage data-driven approaches to build world-class experiences and relationships for our customers, partners, and employees.

Category Management for the Future

We are rethinking strategy for thousands of product categories offered across all business channels and tens of millions of products, creating a new approach to partnerships with suppliers across the globe.

Strategy & Analytics

We use sophisticated analytical methods to optimize our product categories, build and oversee our dynamic pricing systems, and gather and analyze competitive information to ensure all customers can find and purchase what they need.

We’re Our Own Agency

We create and build every single creative asset our customers see – from print, digital, and even television on a global level. We are changing the way customers experience e-commerce and revolutionizing what it means to be a household brand.

Next-Generation Merchandising

We apply cutting-edge personalization, automation, and 3D imagery while reimagining traditional retail strategies to serve our customers.